Monster Beverage Gets Monstrous with a Nutritionist
Monster Beverage wants a pediatric nutritionist to back off her warnings about the dangers to children of consuming high-caffeine "energy" drinks, or else.
Monster threatened a defamation lawsuit against Connecticut nutritionist Deborah Kennedy. She responded by contacting her U.S. Senator, Richard Blumenthal, who got Monster to back down, a teeny bit. Imminent litigation is no longer threatened, but Monster issued a statement saying Ms. Kennedy's comments about its products are still defamatory.
Which caused her mind to reel, inasmuch as the newsletter she sent to schools who are her clients hadn't even mentioned Monster by name. Plus, her warnings about the dangers of these beverages are backed up by the American Academy of Pediatrics, which issued its own warnings about energy drinks and sports drinks two years ago.
The saber-rattling by Monster was reported by the New York Times' Barry Meier, who describes Monster's new strategy to insinuate its products into kids' lives, by rebranding them into "beverages," instead of "nutritional supplements" as they had been for years.
Not coincidentally, the beverage label gets the manufacturer off the legal hook of having to report to the Food and Drug Administration when consumers experience adverse reactions.
Bottom line is that high-caffeine energy drinks should not be consumed by children.
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