"Tic Tacs" Packed with Nicotine Appeal to Teens
In response to the increase of smoke-free air laws, one of the nation’s biggest cigarette makers started test marketing flavored tobacco pellets in parts of the country. Although the new product by R.J. Reynolds Tobacco, called Camel Orbs, is marketed for adults and packaged in child-resistant containers, critics think it “closely resembles Tic Tac breath mints,” and creates appeal for teenagers, reports Duff Wilson of the New York Times.
According to Wilson, in a study published in the April issue of the Pediatrics journal, researchers say that Camel Orbs and other dissolvable tobacco products are “packed with nicotine and can poison children and lure young people to start using tobacco.” These smokeless products are appealing to teenagers because of their “candy-like appearance, added flavors, and easily concealable size,” says Dr. Laurence Deyton of the FDA in a commentary in the same issue of the Journal. In fact, a group of teenagers were seen sharing Camel Orbs.
Not only do these pellets increase the likelihood of more teenagers becoming addicted to tobacco, their dissolvability and high level of absorbable nicotine also pose health hazards to younger children: children who ingest tobacco products suffer nausea and vomiting.
To combat the emergence of these new products, Congress passed legislation last year to require Reynolds to produce research results and other materials about the dissolvable tobacco products. The FDA is also required under the legislation to study the products within two years; and “depending on the outcome of that review, the agency could ban them or require product changes,” writes Duff Wilson.